– DESIGN of

NS8 Project.

When I worked at NS8, I took on the persona of the plucky upstart. We wanted the brand to be strong, unique, and personable and they tried to recreate a new brand image. Here is some of the branding work from 2019 to 2020.

But his operations taken together are so insignificant, a little chipping, baking, patching, and washing, that in an impression so grand as that of the world on the human mind, they do not vary the result.

Overall, our goal with NS8’s branding was to create a unique and memorable identity that reflected the company’s values and mission. By focusing on visual design, and messaging, we were able to create a cohesive and compelling brand that set NS8 apart in a crowded market.

Branding

Business Card

Exhibition Booth

Social Media

Icons

PROJECT BRIEF

During my tenure at NS8, I was tasked with creating a strong and personable brand image. We aimed to portray the company as a plucky upstart with a unique identity. Here are some of the key highlights of the branding work that I carried out from 2019 to 2020:

  1. Redesigned Logo: One of the first steps was to revamp the company’s logo. We wanted it to reflect the new brand image while maintaining some elements of familiarity. The new logo featured a modern and vibrant design, symbolizing innovation and growth.
  2. Brand Guidelines: I developed comprehensive brand guidelines that served as a reference for all marketing and communication materials. These guidelines outlined the brand’s core values, mission, and personality, ensuring consistency across all platforms.
  3. Website Revamp: The company’s website underwent a complete makeover to align with the new brand image. The design focused on creating an intuitive user experience and showcasing NS8’s unique selling points. We also incorporated personalized elements to create a more engaging and direct connection with the visitors.
  4. Social Media Strategy: We implemented a new social media strategy to foster a personable and approachable brand persona. This involved creating engaging content, interacting with customers through comments and messages, and showcasing the company’s culture and values. Regular updates and campaigns increased brand visibility and engagement.
  5. Content Creation: I oversaw the creation of high-quality and informative content that reflected the brand’s values and expertise. This included blogs, articles, videos, and infographics that positioned NS8 as a thought leader in the industry.
  6. Events and Partnerships: We actively sought out opportunities to collaborate with industry events and partners. By participating in conferences, seminars, and webinars, NS8 presented itself as an emerging player in the market. These partnerships also helped increase brand reach and credibility.

Overall, the branding work undertaken at NS8 in 2019-2020 aimed to capture the essence of the plucky upstart persona while building a strong and unique brand image. By revamping the logo, website, and implementing engaging social media strategies, we successfully recreated NS8’s brand to resonate with our target audience.